This evening, I will be giving a presentation in room 2.6 here in the BPP Law School, Holborn, on disputes involving Apple, Samsung and HTC involving tablets and smartphones.

The learning objectives of this talk are as follows:

• To give an overview of two disputes in intellectual property between multi-national parties in the technology sector.
• To contextualise the importance of two intellectual property rights (patents and design rights) in how multinational companies create ‘competitive advantage’.
• To improve the “commercial awareness” of applicants for training contracts this summer.

I wished to give an explanation of how multi-national companies involved in technology use innovation to create competitive advantage to generate profit, but look at it from the perspective of the industry of intellectual property protection in the form of design rights (tablet) and patent (“slide-to-view” mechanism of smartphones).

The handout for this talk is here.

Students on the LPC might find the talk interesting  as these intellectual property rights have been introduced on the Legal Practice Course special elective on commercial law and intellectual property. The subject-matter is also a valid topic for a recent interesting example of ‘commercial news’, which might be aired in the training contract application form or in the interview itself.

A “calico” – all will be revealed….