Click to listen highlighted text! Powered By GSpeech

Home » Corporate social responsibility » CSR, marketing and competitive advantage: Bhopal

CSR, marketing and competitive advantage: Bhopal



In May 2011, the BPP MBA exam contained a question on market signalling and corporate social responsibility.

As part of the presentation tonight in room G2 at BPP Business School at 5 – 5.50 pm, members of the BPP Legal Awareness Society will be discussing,

  • the impact of Jeff Skilling’s leadership in the Enron scandal (using a clip from “Enron – the Smartest Men in the Room”)
  • the legacy of ‘Bhopal’ in understanding business ethics and corporate social responsibility (using the YouTube video below);

  • the use of “perception management” by corporations; Pfizer turnstiles to prevent fare-beating in the subway (using a clip from “The Corporation”)

 

 

All BPP students are welcome to attend – including MBA and CIM students. Learners in the MBA ‘Organisations and Leadership’ module may find the session useful, entertaining, and interesting.

  • A A A
  • Click to listen highlighted text! Powered By GSpeech