Imagine that as part of its strategy to become a law firm of truly international reach [name of a well-known international corporate law firm] are opening a new European office. Rank in order of importance which of the following factors would be most important when marketing this new office to clients?
1 = most important; 10 = least important
Ambition of the law firm
Knowledge of the client’s market
Level of client service
Location of offices
Internal working relationships
Range of expertise available
Reputation of the firm
Size of the firm
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