One of the basic lessons of Twitter is to make your tweet ideally ‘visually eye catching’. Hence, a stunning photo might help.
It’s often said that you must make sure that ‘your content is not caught in a timewarp‘. By this, marketing professionals provide that your promotion must relate to the current configuration of a product, not, for example, a prototype.
Two Labour MPs literally decided to tweet about the #NHS299 protest outside #cpc13 by showing the same image of the ‘Stop the War’ protest against a Labour government from a few years ago.
According to Heather Stanley (@hstanley_), the source of the actual photo is in fact the ‘Socialist Worker’ from Sat 30 Sep 2006 with the caption,
Picture of 50,000 marching through Manchester on Time to Go demo
Through chance or design, 50,000 was also thought to be the number marching today.