The tweet in question is here:

 

The context of this tweet was that Andrew Neil brought up the Union funding of Labour.

In return, Andy Burnham rather elegantly, many feel, turned the tables.

Burnham argued in this one simple fact that sleazy behind-the-scenes lobbying had been more of a problem as to how the Health and Social Care Act (2012) came to be conceived.

It was, even for this well known slick political professional, a masterstroke.

There are various theories about how tweets go viral.

There was no hashtag (unusual for viral tweets). Maybe it was tweeted at an “optimal time”?

It used none of the most ‘retweetable words’, such as “please”.

It didn’t contain a link.

But it did contain a simple message about sleaze.

Also it pulled the rug from under the carpet of the BBC’s obsession about the funding of Labour from the Unions, in total contrast to how hedge funds are allegedly thought to support the Conservative Party.

And the message is a very serious one, as this video from ‘Spinwatch’ demonstrates: video 1 and video 2.