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The brand new "Corporate Client Strategy" project of the BPP Legal Awareness Society
We will be at the Freshers’ Fair this Friday, 1 – 5 pm Victoria House, Bloomsbury Square, London WC1B 4DA. A chance for new and existing BPP students to sign up to BPP’s clubs and societies as well as meet loads of external exhibitors (companies, organisations and charities of all kinds!) It’s one of the biggest events in the BPP student calendar so MAKE SURE YOU’RE THERE!
** To download our new brochure, please go here **
At BPP, some law students already have training contracts to go to, after they have successfully passed the core practice areas and the electives of the Legal Practice Course. According to Solicitors Regulation Authority (SRA) regulations, it is necessary to pass the academic stage of training, through for example a law degree or the GDL, to be able to do the Legal Practice Course (LPC). All LPC students must be allowed by the SRA to be able to do the LPC in the first place.
The BPP Legal Awareness Society is a student club based in Holborn, but inclusive of all students at BPP through widespread publication of our activities on our blog, Facebook, YouTube, and Twitter (@legalaware). The Society has regular meetings here in Holborn, in Central London.
The main function of the BPP Legal Awareness Society is to discuss how corporate clients maximise competitive advantage in their chosen sector, with reference to an in-depth discussion of corporate strategy, domestic and international marketing, operations management, innovation management, organisational culture and structures, leadership, performance management, and management accounting. The Society is suitable for law students of any background who do not have a formal qualification in economics, business, finance or accounting, but who do wish to understand the precise context of commercial law.
To this end, being introduced for this intake, including students for the ‘accelerated LPC’ who wish to do well in their LPC before going onto their chosen firms to complete their contract firm, we will be launching a brand new “Corporate Client Strategy” project, where members of our Society are invited to give presentations on clients of their firms. All research will be done only on the basis of information only in the public domain, and the aim of these presentations is to offer a high-level interactive discussion of business strategic decisions faced by corporate clients and their law firms, and to further competences in research, commercial awareness, teamwork and communication.
To support this new project, please email legalaware1213@gmail.com ; you could be a student of any level of your studies (GDL, LLB, LLM or LPC), or may even be a professional involved in commercial and corporate law or education. Please use as the subject “CCSP” in sending an email, and you will receive an immediate reply.
Brand new promotional fliers for this academic year (2012/3):
The brand new ‘Corporate Client Strategy’ project of the BPP Legal Awareness Society
Take part in blogging for Legal Aware
Apply to be a member of the executive steering committee of the BPP Legal Awareness Society
Be a member of our podcasting team
The user of Twitter by the law twitterati : lessons for @legalaware
This is the @legalaware twitter profile page:
The Intendance report published in December 2010 gives an overview of how law firms should use Twitter.
http://www.intendance.com/wp-content/uploads/2010/12/Intendance-Twitter-Report.pdf
It is interesting to see whether the LegalAware profile page lives up to the suggestions of Intendance. Indeed, Intendance recommends that simple changes like having a bespoke background, firm logo, and a suitable account name all help to make the page look professional. Apparently, such features make Twitter output an authentic identity, helping to attract followers and giving your tweets greater “credibility”.
We have a picture logo to represent the BPP Legal Awareness Society, although we haven’t undergone any formal branding process. The website link is to our website (http://legal-aware.org), and our background is a simple one in keeping with our new found ‘corporate identity’.
I use Twitter as a channel for promoting legal blogs, podcasts, press releases, newsletters, videos and any other legal content. Some of the blogs I would like to feature include:
http://copyright4education.blogspot.com/ (this is, as such, not a legal blog, but contains an excellent range of in-depth copyright issues, particularly relevant to education)
http://charonqc.wordpress.com/
http://www.newstatesman.com/blogs/david-allen-green
http://legalbizzle.wordpress.com/
http://www.clerkingwell.co.uk/
http://ukhumanrightsblog.com/ (Adam Wagner)
http://nipclaw.wordpress.com’ (Jane Lambert; useful advice for start-ups)
http://www.shireensmith.com/ (this is a lovely blog by Shireen which has a focus on copyright, trade marks and brand management)
I like to follow relevant people in the legal industry such as journalists, ‘blawgers’, in-house counsel, solicitors, recruiters, legal commentators, to raise the profile of our initiative at BPP (the Legal Awareness Society), and to encourage an interesting conversation between people of very different backgrounds. However, in the case of the BPP Legal Awareness Society, whilst we hope to cover all practice seats of large corporate law firms fairly, there tends to be a bias towards social media, cloud computing, human rights and reputation management tweets, because of the nature of population actively tweeting at the moment.
On our new blog (about to be launched), there is a Twitter button on our LegalAware blog, connecting to Twitter, and a Facebook one, connecting to our new page on Facebook. The Intendance survey of the top 50 UK law firms found that Twitter use can generally be split into three key areas:
- No Twitter account found for the firm
- Incomplete Twitter account – unclear if owned by the firm
- Complete Twitter account with varying levels of interaction
Remarkably, it appears that number of firms lack a clear, branded presence, which confuses potential followers – and Intendance considers that this reflects badly on the firm. Quality of tweets is another area of contention, and worryingly analysis of the output across these firms shows that a majority post updates that fail to spark debate. Instead, tweets tend to be summaries of press releases or news articles with links straight to the news page on the main website. Intendance advises that “this sort of content lacks the social element thatwill attract more followers.”
Finally, there is no doubt that Intendance considers that the social element is crucial:
“Social content helps to cement relationships – the human empathy and shared interest factor – but valuable information is what will ultimately make or break Twitter in the B2B sector, not meaningless gossip. .. The ultimate aim, in a similar way to a website, is to achieve a reputation as a credible source of legal knowhow, both on a personal level and a firm-wide level.”