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The brand new "Corporate Client Strategy" project of the BPP Legal Awareness Society



We will be at the Freshers’ Fair this Friday, 1 – 5 pm  Victoria House, Bloomsbury Square, London WC1B 4DA. A chance for new and existing BPP students to sign up to BPP’s clubs and societies as well as meet loads of external exhibitors (companies, organisations and charities of all kinds!) It’s one of the biggest events in the BPP student calendar so MAKE SURE YOU’RE THERE!

** To download our new brochure, please go here **

At BPP, some law students already have training contracts to go to, after they have successfully passed the core practice areas and the electives of the Legal Practice Course. According to Solicitors Regulation Authority (SRA) regulations, it is necessary to pass the academic stage of training, through for example a law degree or the GDL, to be able to do the Legal Practice Course (LPC). All LPC students must be allowed by the SRA to be able to do the LPC in the first place.

The BPP Legal Awareness Society is a student club based in Holborn, but inclusive of all students at BPP through widespread publication of our activities on our blog, Facebook, YouTube, and Twitter (@legalaware). The Society has regular meetings here in Holborn, in Central London.

The main function of the BPP Legal Awareness Society is to discuss how corporate clients maximise competitive advantage in their chosen sector, with reference to an in-depth discussion of corporate strategy, domestic and international marketing, operations management, innovation management, organisational culture and structures, leadership, performance management, and management accounting. The Society is suitable for law students of any background who do not have a formal qualification in economics, business, finance or accounting, but who do wish to understand the precise context of commercial law.

To this end, being introduced for this intake, including students for the ‘accelerated LPC’ who wish to do well in their LPC before going onto their chosen firms to complete their contract firm, we will be launching a brand new “Corporate Client Strategy” project, where members of our Society are invited to give presentations on clients of their firms. All research will be done only on the basis of information only in the public domain, and the aim of these presentations is to offer a high-level interactive discussion of business strategic decisions faced by corporate clients and their law firms, and to further competences in research, commercial awareness, teamwork and communication.

To support this new project, please email legalaware1213@gmail.com ; you could be a student of any level of your studies (GDL, LLB, LLM or LPC), or may even be a professional involved in commercial and corporate law or education. Please use as the subject “CCSP” in sending an email, and you will receive an immediate reply.

 

 

Brand new promotional fliers for this academic year (2012/3):

The brand new ‘Corporate Client Strategy’ project of the BPP Legal Awareness Society

Take part in blogging for Legal Aware

Apply to be a member of the executive steering committee of the BPP Legal Awareness Society

Be a member of our podcasting team

 

 

The user of Twitter by the law twitterati : lessons for @legalaware



This is the @legalaware twitter profile page:

The Intendance report published in December 2010 gives an overview of how law firms should use Twitter.

http://www.intendance.com/wp-content/uploads/2010/12/Intendance-Twitter-Report.pdf

It is interesting to see whether the LegalAware profile page lives up to the suggestions of Intendance. Indeed, Intendance recommends that simple changes like having a bespoke background, firm logo, and a suitable account name all help to make the page look professional. Apparently, such features make Twitter output an authentic identity, helping to attract followers and giving your tweets greater “credibility”.

We have a picture logo to represent the BPP Legal Awareness Society, although we haven’t undergone any formal branding process. The website link is to our website (http://legal-aware.org), and our background is a simple one in keeping with our new found ‘corporate identity’.

I use Twitter as a channel for promoting legal blogs, podcasts, press releases, newsletters, videos and any other legal content. Some of the blogs I would like to feature include:

http://www.headoflegal.com/

http://copyright4education.blogspot.com/ (this is, as such, not a legal blog, but contains an excellent range of in-depth copyright issues, particularly relevant to education)

http://charonqc.wordpress.com/

http://www.newstatesman.com/blogs/david-allen-green

http://legalbizzle.wordpress.com/

http://www.clerkingwell.co.uk/

http://gavward.com/

http://lawyertechreview.com/

http://ukhumanrightsblog.com/ (Adam Wagner)

http://nipclaw.wordpress.com’ (Jane Lambert; useful advice for start-ups)

http://www.shireensmith.com/ (this is a lovely blog by Shireen which has a focus on copyright, trade marks and brand management)

I like to follow relevant people in the legal industry such as journalists, ‘blawgers’, in-house counsel, solicitors, recruiters, legal commentators, to raise the profile of our initiative at BPP (the Legal Awareness Society), and to encourage an interesting conversation between people of very different backgrounds. However, in the case of the BPP Legal Awareness Society, whilst we hope to cover all practice seats of large corporate law firms fairly, there tends to be a bias towards social media, cloud computing, human rights and reputation management tweets, because of the nature of population actively tweeting at the moment.

On our new blog (about to be launched), there is a Twitter button on our LegalAware blog, connecting to Twitter, and a Facebook one, connecting to our new page on Facebook. The Intendance survey of the top 50 UK law firms found that Twitter use can generally be split into three key areas:

  • No Twitter account found for the firm
  • Incomplete Twitter account – unclear if owned by the firm
  • Complete Twitter account with varying levels of interaction

Remarkably, it appears that number of firms lack a clear, branded presence, which confuses potential followers – and Intendance considers that this reflects badly on the firm. Quality of tweets is another area of contention, and worryingly analysis of the output across these firms shows that a majority post updates that fail to spark debate. Instead, tweets tend to be summaries of press releases or news articles with links straight to the news page on the main website. Intendance advises that “this sort of content lacks the social element thatwill attract more followers.”

Finally, there is no doubt that Intendance considers that the social element is crucial:

“Social content helps to cement relationships – the human empathy and shared interest factor – but valuable information is what will ultimately make or break Twitter in the B2B sector, not meaningless gossip. .. The ultimate aim, in a similar way to a website, is to achieve a reputation as a credible source of legal knowhow, both on a personal level and a firm-wide level.”

Rio Tinto and Riversdale



Mining giant Rio Tinto has lowered its minimum acceptances target slightly in a last ditch effort to takeover South Africa’s Riversdale Mining. Rio’s offer of 16.50 Australian dollars ($16.42; £10.14) is now conditional on 47% of shareholders accepting it by 6 April. Previously its minimum target was 50%. The move came after talks on the A$3.9bn offer between Rio and Riversdale major shareholder, Brazil’s CSN. UBS advised Riversdale and Macquarie advised Rio Tinto.

 

Share acquisition

After failing to talk 20 per cent Riversdale shareholder CSN into selling enough shares to give Rio a controlling stake, Rio went unconditional on its bid late on Tuesday and cut from 50.1 per cent to 47 per cent the threshold it needs to reach to lift its offer from $16 a share to $16.50. The bid, which values all of Riversdale at almost US$4 billion, was therefore declared unconditional and the offer price set at 16.50 Australian dollars (US$16.9) a share provided Rio secures a more than 47% interest in Sydney-based Riversdale by April 6. Rio’s effective interest had risen to 41.04%, short of the more than 50% threshold previously set for the offer by a late Monday deadline.

History of the bid

Support for the bid has slowly gained traction in recent weeks but was always going to be a close call without either CSN or Tata selling some or all their shares to Rio. CSN in February edged up its stake in Riversdale and then Tata Steel early this month raised its stake 2.9 percentage points to 27.1%.

Analysts have speculated that CSN and Tata increased their stakes to ensure they can negotiate for supplies of coking coal, a key raw material in steel making. The two clashed in fact in early 2007 with the takeover of British steelmaker Corus Group PLC, bidding that was only settled by a nine-round sudden-death auction that pushed the price for winner Tata up by several billion dollars to US$12.2 billion.

Commercial rationale

A successful deal would mark Rio’s first major acquisition since its ill-timed US$38 billion takeover of Canadian aluminum producer Alcan Inc. at the height of the market in 2007 and would give it control of two major developing coking coal projects in an area of Mozambique attracting interest from mining and steel companies around the world. Riversdale’s two largest shareholders, steel producers steel producer Cia. Siderurgica Nacional of Brazil and Tata Steel Ltd. of India, together hold a deciding 47% stake but have remained quiet since the offer was first made in December.

Rio had been negotiating to buy Riversdale shares from CSN after failing to gain majority control by its deadline. According to Rio, the company’s experience developing large projects and its financial capacity are important in taking Riversdale’s assets “to the next stage of development.”

Riversdale operates a colliery in South Africa and is developing two projects in the Tete province of neighboring Mozambique, an area believed by some companies to be home to a massive deposit of high quality coal that may rival Australia’s Bowen Basin in Queensland. The company’s executives in January said that should Rio’s offer fail, Riversdale would need to turn to its shareholders, the bond market and other sources to raise more than US$3 billion needed to fund the projects.

Long tem plans

Rio in a statement said that if it secures less than a majority position in Riversdale, it won’t alter its plans for the company but may mean its ability to influence Riversdale’s decisions is limited and it may not be able to gain seats on Riversdale’s board as it intends. It previously said it plans to sell Riversdale’s South African coal operation, consolidate its head office with its own and seek the resignation of Riversdale’s directors

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