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Two novel social media innovations by law firms creating social value: the cases of Eversheds (@legaltrainee) and Inksters



Law firms are increasingly embracing innovation as a source of competitive advantage within the UK. Innovation allows an unique strategic marketing niche for law firms within a highly competitive marketplace, and offers law firms a means to improve on market share and market growth. In management of these firms, especially in the contemporary landscape of alternative business structures, such flexibility and adaptability can mean that firms such as Eversheds and Inksters flourish, whereas older, bigger incumbent firms struggle.

Fundamental to the definition of an innovation is an idea or product which is easily understandable; that then ‘diffuses’ across to ‘adopters’ within a wider ‘network’, who can then decide to make or break an idea. Google+ is an idea but its ultimate survival depends on whether the general public take to it, in the way that they have taken to Facebook; indeed, Facebook announced its IPO today. The network no longer consists of employees, including trainees, within the firm; it is much wider, critically involving now the general public, other clients, potential clients, and even potential trainees. In this post, I describe two innovative uses of the social media by two law firms: @Inksters and the trainee account of @Eversheds, called @LegalTrainee, both involving Twitter. Inherent in the innovations is full participation by the intended audience in determining the success of the innovation; this is reflected indeed in the tagline of ‘Legal Trainee’, “this is not just a brochure, this is conversation” (as depicted here).

Inksters decided to send out Christmas hats through the post in a campaign which is still going strong, and @LegalTrainee decided to offer a competition whereby a law student who had put ‘@LegalTrainee’ into his or her profile could win coffee with a partner of Eversheds. Both were relatively simple ideas, but were remarkably successful. I put various questions to Brian Inkster of @Inksters and Ismat Abidi, a trainee solicitor of Eversheds @LegalTrainee,  earlier this week. As explained here, @LegalTrainee is not simply a Twitter account, but is how Eversheds has embraced the social media in a number of different platforms.

Both are great examples of how an organic social media marketing campaign should be conducted. Indeed, for a wider discussion of the social media issues, a brilliant short book has been written by Guy Clapperton called ‘This is Social Media: Turning Social Media into Sales’ (this book, newly published by Capstone, is available in Kindle and iBook formats too, and available from here). This updated book is especially great for practical tips throughout the text, including “action point” boxes, with a variety of topics covered such as content, tone, business analytics, platforms for innnovation, and returns-on-investment. Guy discusses in his book the critical issue of participant behaviour; implicit in his argument is the convergence of the culture and mindset of the two parties, and fundamentally increasing brand awareness. This is certainly no mean feat, as it is all about the ultimate holy grail of marketing – discovering new members of the target audience.

Brian Inkster (Inksters)

1. What is the concept behind the ‘Inksters hats’ campaign?

Inksters rebranded in December 2011. The new brand reflects Inksters’ place in the legal market as forward thinking lawyers and incorporates an arrow device. This points to Inksters’ care for detail, progressive approach and the fact that we direct clients and lead the way.

2. Where did the idea come from? 

As part of the rebranding exercise we asked our designers, O Street, to design a Christmas Card to launch the rebrand. They came up with the idea of a Christmas Hat as the cut out in the Christmas Crown reflects the arrow device in our new logo. Indeed, as with the hat, on our new notepaper and business cards the arrow is actually cut out of the paper/card rather than being printed on it.

3. Why has the campaign been such a success? 

Social media has really made it a success. We printed on the hats an e-mail address to send photos to but the vast majority of the photos received have been tweeted to us. Tumblr was an excellent blogging platform to post the hat photos and Twitter quotes to. Setting up the Tumblr blog with the www.inksterschristmashats.com domain enabled the hats and quotes to be showcased. This combined with Twitter was a winning combination. Tweeps tweeted about receiving the hat and/or tweeted photos of it on themselves, their pets, toys or elsewhere. Other Tweeps who had not received hats asked if they could get one and we were still just a week ago (which is a month after Christmas) posting them out. We are now into February and still have the promise of some hat photos over the next week including someone who has a carefully planned photo to take this coming weekend! All of this has kept Inksters Christmas Hats in peoples minds well beyond Christmas and given it a longevity that a standard Christmas card would never have had.

Ismat Abidi (@LegalTrainee)

1. Why does Eversheds, through @legaltrainee, consider it important that applicants understand the work and culture of the firm through social media?

A Trainee gets as much out of a TC as they put into it. It’s also no secret that Trainees that most closely fit the firm’s culture will be the most valuable to the firm, get the most out of their training experience and become more likely to secure an NQ position with that firm. It’s really a two way process, so by finding applicants that fit this bill at the graduate recruitment stage, it’s a win-win situation for both sides. That’s why it’s important that applicants understand the work and culture of the firm. It’s not crucial that this is done through social media, but social media is the best way for Trainees and Graduate Recruitment to engage in real and live conversation with potential candidates. It’s like a 24-7 international networking event where recruiters and candidates can  come and go as they please. What’s even better is that all conversations are public, so unlike face-to-face networking events, students can see what other candidates are asking and join in discussions between recruiters, legal bloggers and other students.

2. In addition to offering the competition, how does @LegalTrainee use social media to achieve an innovative, competitive edge in securing the best applicants ?

@LegalTrainee isn’t just a Twitter account – it’s an entire project using three social media platforms: Brave New Talent, Facebook and Twitter, which are integrated with one another. Chances are that our target applicants use at least one of these platforms. The competitive edge is that we’re offering a live brochure to candidates (our slogan is: This is not a brochure, this is conversation), which no other firm really does at the level of direct engagement we’re involved with right now. Aside from the project itself being innovative (@LegalTrainee recently won the SoMe Graduate Recruitment Award 2012 for Best Use of Twitter), Eversheds allows real Trainees from across its international offices to manage and run these accounts using mobile devices and engage directly with press/candidates/any other followers. It ’ s not the PR team or graduate recruitment that followers are speaking to (though they do monitor the account), it’s the real trainees talking about their real experiences at the firm – something that hasn’ t previously been done before in the legal world.

3. Why do you think that the various competitions run through @LegalTrainee have been so successful in reaching new candidates?

It’s unfortunate that there’s no other way to sift through large volumes of high-calibre applications more efficiently than online applications. We’ve all been through it (most of us have done so several times) and it can be a really grating process. You could be an absolutely ideal candidate and for one reason or another, have a bad numbers day and fail the numerical reasoning test, which means your application automatically stops there. I applied to Eversheds in 2005 and again in 2007 (with a supposed destined-to-fail-in-a-TC-hunt 2:2), so I know what it’s like. These competitions that Eversheds run offer a chance for those who otherwise didn’t get through the standard application process. Unlike spending an evening filling in your work experience and grades in an online form, the way to enter these competitions is quite refreshing for law students. It can range from submitting a video/song/blog with a friend to win work experience in our Hong Kong office or simply following a Twitter account to win coffee with one of our Trainee Partners. If I was still searching for a TC, I’d definitely enter these sorts of competitions.

 

This is a general article about law firms, social value and social innovation ; LegalAware has received nothing in the production of this article which is a freely-written opinion, and please note that the article is not representative of the views of BPP or the BPP Legal Awareness Society. The blogpost is a personal academic viewpoint of @Legalaware.

A rough guide to the online application form for City law firms



Here are some ideas about how to tackle those common online applications for training contracts and vacation scheme placements.

Activities, interests, positions of responsibility

Please give brief details of your key non-academic extra-curricular hobbies, activities, leisure interests, highlighting any positions of responsibility whether at school, university or otherwise.

This question is trying to assess how you manage your time. What have you been or are you doing whilst studying at university or Law School? If you are involved with any sporting or charity work tell them all about it – be specific. Talk about what you have done, what contribution that has made and what you gained from your involvement. These activities provide opportunities to develop skills that will be useful at work and your response should show that you understand this. A simple list of things that look good is less important than offering evidence of what you’ve gained from them. If possible, show how your interests have developed your skills, for example in teamwork, business awareness, or communication.  Try to show results in terms of objectives set and achieving improvements. These sections are often quite tight, so some say it’s permissible to provide an answer in note form.

Prizes

Please provide details of any academic prizes, distinctions, skills, scholarships and any other noteworthy achievements. In the case of skills please specify level of proficiency.

Sometimes the question will specify which “level” of your education these refer to, e.g. school, college or university.

Firm specification

Please explain why you think you are well suited to [], and have chosen to apply to [] for a training contract or vacation scheme placement? why you think you would make a successful trainee?

 [X] is a leading UK law firm. How do you think we are distinct from other law firms?

All [X] trainee solicitors are based in our [Y] office. Please give your reasons for choosing to live in or around and train at the [Y] office.

Again this question is trying to determine your commitment to a career and specifically your commitment to their particular law firm. Recruiters look for motivation, commitment and enthusiasm. So, why have you chosen them? Is it because you have spoken to trainees and like the sound of the firm’s working environment? Have you researched their work and found a specific case / area interesting? Do you have relevant industrial experience? Do you have a language or are from a country that they have clients / offices in? Is there something particular about their training that appeals to you? Show that you have done your research about the firm and that you are genuinely interested in them.

Despite the temptation to apply for as many different corporates as possible, it turns out from http://www.cvmailuk.com/user/main.cfm?rcd=160922 that law students do extensive research in fact into their choice of firm. The 2010 CVmailUK survey indeed provided these as the top ways in which law students ‘did their research’:

  • Firm website (17.6%)
  • LawCareers.net (12.4%)
  • Training Contract Handbook (11.7%)
  • Lex100 (10.4%)
  • Chambers and Partners Students Guide (10.4%)

It’s also worth noting that @AllaboutCareers and @Allaboutlaw are also very helpful. LawCareers.Net and @AllAboutCareers also post the latest deadlines for training contract and vacation scheme placements on their websites. Some firms, such as @Eversheds, run a very active account such as @legaltrainee where law students are able to interact with a current trainee, to get an idea of the organisational structure, culture and training of that firm.

Career motivation

What qualities do you think you possess to be a successful lawyer at [X]? Which areas of law interest you and why?

This question tries to determine your commitment to a career in law: the thinking and research you have done about the profession and what you want from a career as a lawyer. Can you demonstrate enough commitment and interest in law to persuade the firm to invest money and time in you for the Graduate Diploma in Law, Legal Practice Course and/or training contract? This may seem an obvious question but do you really know why you want to be a solicitor or barrister – think hard about it, this may be asked at interview. Be specific in your reasons for choosing a legal career. Have you had any relevant work experience that has helped you to see first hand what a lawyer actually does? Have you had any personal experience of the work of a lawyer – perhaps through family or friends? Even if you have done pro bono in a law centre or a CAB, has this experience been useful in you understanding generic skills such as teamwork, communication or meeting deadlines? Has your law course or degree furthered your interest and commitment to law? Have you developed a substantial interest in access-to-justice? Have you had any relevant experience that has developed skills that would be easily transferable to a career as a lawyer?

Commercial awareness

Identify a current commercial article that you read or a recent event from the business world which has attracted your attention recently. Why do you consider it to be significant? Who are the key stakeholders in this situation and what are the implications for those concerned?

 Business acumen and commercial awareness are important elements to becoming a successful solicitor. Please outline, in your opinion, why you think this would be important and tell us about a time when you’ve demonstrated your abilities in this area. What was the occasion and what impact did possessing this awareness have over the final outcome?

Choose a sector group of the firm and summarise the biggest challenges and opportunities they will face in the future.

Commercial awareness is something that firms almost without exception mention as a desirable quality. Commercial awareness is generally defined as a candidate’s general knowledge of business. It can be summed up as an interest in business and an understanding of the wider environment in which an organisation operates: its customers and competitors. For corporates, this is about establishing “competitive advantage”, and it’s often interesting to work out how companies enter new markets (especially the BRIC emerging economies), and what barriers there might be for companies competing effectively in critical markets.

Commercial awareness generally means an understanding of a client’s business and the industry or sector in which it operates. It is a key competency for applicants. It involves not only keeping up to date with commercial issues and it is also about being able to demonstrate commercial awareness through any business/work experience and, specifically, the applicant’s understanding of the type of firm to which they are applying. Clients seek business solutions, presented in a way that makes sense. An understanding that a law firm operates in a competitive industry is also considered as being commercially aware.

As a result you may be expected to demonstrate an understanding as to how the firm markets itself to its clients. To know who the firm’s main competitors are. To explain how you would attract a potential client by explaining the unique selling points of the firm. For example, if you’re applying to a foreign firm, it’s not inconceivable you could be asked who the major players are in that particular market (e.g. the US market). In addition to this you will be expected to know about the practice areas in which the firm or chambers operate and to be aware of key changes in legislation and the economic market which may affect the way in which they operate.

Have you done a LL.M. in international commercial law where you might have gained important experience in drafting or case analysis in this particular field of law? A LL.M. can teach you a lot of basic international corporate law, practical drafting and commercial research case analysis skills. Have you even done a M.B.A. where you have studied business management in great detail? You could also think about participating in any student societies where you are doing the GDL or LPC – these are very active the vast majority of “learning providers”.

Mention any business/commercial experience you have had, including non-legal work and/or roles which involve dealing with clients or members of the public. Have you ever been a Director of a private limited company yourself? This can highlight your awareness of customer needs and expectations. Were you ever given the task of improving a current service or product? Did you add value to it? If so, how did you go about it, what factors did you have to take into consideration? Are you able to identify the long term and short term goals of an organisation or a project? Thinking in terms of a SWOT (the strengths, weaknesses, opportunities and threats) analysis of the firm or legal sector, or PESTEL, can be helpful.

Did you have a key role in any society committees at school or university? Were you given a financial role? Any of these can be good indicators that you have had to think about different perspectives in the market place.

Have you ever raised money for a charity, secured sponsorship for a key event? What process did you go through to secure the funds? ?Read the business press regularly. Try to know something about current leading stories/issues, and how they might have an impact on the firm’s clients. Look out for stories that will affect the firm to which you are applying, or its clients, directly or indirectly.

Look at the BBC news and business website. Read also publications like the Financial Times, the Economist, and The Lawyer. There are business related programmes on BBC Radio which are also available to listen again on-line and as podcasts such as:

The Bottom Line (with @EvanHD) http://www.bbc.co.uk/podcasts/series/bottomline  “Insight into business from the people at the top. Evan Davis meets influential business leaders for a round table conversation about the issues that matter to their companies and their customers.”

www.lawcareers.net/Information/BurningQuestion/Introduction.aspx

http://targetjobs.co.uk/law-solicitors/articleview-48s_20a_2733.aspx

www.wikijob.co.uk

www.guardian.co.uk/business

http://business.timesonline.co.uk/tol/business/law

www.realworldmagazine.com/law

www.thelawyer.com

www.legalweek.com

www.lawyer2B.com

Proactivity

 Describe an occasion when you spotted an opportunity to make an improvement in ‘going the extra mile’, and took action without being asked to do so. What steps did you take? What was the outcome? Explain why you think this attribute is relevant for a solicitor.

This question is testing your problem solving ability. Detail what the issue was, why it was difficult and then what you did to resolve it. If you are talking about a group activity, do not put ‘we’ – they are interested in what you did. As with all your answers use this question to differentiate yourself i.e. make it personal and substantiate what you say with specific examples.

Aspects of a good answer might be as follows.

  • Use initiative to act on opportunities. Become a leader before other people view you as one. Healthy organisations often reward those who take the lead, not just those with formal management roles.
  • Take responsibility for own objectives: set priorities. Display a “can do” attitude even in demanding situations. Try to solve problems, rather than to pass them on to other people.
  • Go the extra mile” when asked to do tasks. Go beyond your job description. Do work that gets you noticed. Show enthusiasm: this will be noticed and you will eventually be rewarded.
  • Take ownership of problems: anticipate potential problems, take pre-emptive action and act quickly to resolve problems. Develop innovative practices. Value innovative thinking.
  • Learn new skills that will enhance capability.

 Flexibility

Describe a time that you have had to change your approach to a project or task halfway through. What changes did you have to make? Why did you need to make these changes? What was the outcome?

This means that you are able to modify your approach to achieve a goal, and you are open to change and new information; you can rapidly adapt to new information, changing conditions, or unexpected obstacles. Legal recuiters are often looking for the following aspects.

1. Values need for flexibility:

  • Accepts that other people’s points of view are reasonable or valid.
  • Acknowledges that people are entitled to their opinions, and accepts that they are different.
  • Steps into colleagues’ tasks when needed or required.

2. Demonstrates flexibility:

  • Works creatively within standard procedures to fit a specific situation.
  • Understands policies and can work within them to meet office, work group, team or individual goals.

3. Adapts approach:

  • Changes one’s approach as required to achieve intended outcomes.
  • Prioritises actions effectively in order to respond to numerous, diverse challenges and demands.

4. Adapts strategy:

  • Changes the overall service plan and implements new practices when original approach and assumptions are no longer valid.
  • Able to shift strategic focus and activities quickly in response to changing organizational priorities.

Teamwork

Teamwork is considered crucial to functioning well as a trainee/junior in a corporate law firm.

 Please give an example of a situation where you were required to work in a team to accomplish an important objective and describe your role in achieving this objective

A law student who is good at teamwork might:

  • Believe that working together with others or in teams gives higher synergies to self and the teams, and therefore is positive and enthusiastic about teamwork and team building.
  • Contributes significantly when working as a member of a team or when working as a team leader to build a strong team; respects all the members of the team and cooperates with every team member and the team leader.
  • Provides help and support to those team members who are in need of help and support, and shares relevant knowledge and information with all the team members including the team leader.
  • Maintains the required level of communication in terms of quality, quantity and timeliness with the team members and the team leader.
  • When working as a team leader, facilitates developing team goals with team members’ participation.
  • Motivates the team members while working as a leader of the team or even when working as a member of the team, building up high team morale; creates a sense or feeling of cohesiveness among the fellow members.
  • Is good at resolving the conflicts that might arise due to diverse personalities of various team members.
  • When the members seem to err from the shared mission, goals and priorities, brings them back on the desired focus.
  • Seeks for each and every member’s active and enthusiastic participation all the time and accordingly motivates the members who seem to be getting disinterested or tuned out from time to time.
  • Makes every member feel that each one’s work or contribution is equally important.
  • Shares credit for success of team with all the others in the team.
  • Celebrates the team’s success together with all the others in the team.
  • Makes sure that the various teams do not become islands in themselves and form unnecessary boundaries around them.

Defining qualities of the candidate

What can you tell us about yourself that sets you apart from other applicants, and which are convincing reasons why we should recruit you?

In a sense, your answer to this question is to some extent governed by your personal qualities not covered elsewhere in the form. Here are some further competences which might be relevant here.

Integrity

A trainee will be expected to upholds the principles of the current SRA Code of Conduct. Some aspects might include:

  • Holds to a laudable value structure all the time and in all the situations.
  • Practices integrity while dealing with everyone and therefore is regarded as trustworthy person.
  • Does not turn and twist the information to gain something or to score a point in an underhand manner.
  • Uses confidential information confidentially. Does not divulge the confidential information even under any body’s pressure.
  • Does not indulge in any kind of corruption or corrupt practices.
  • Motivates others to practice integrity by being an example to others.

Leadership

Some aspects might include:

  • Can envision the advancement and growth opportunities.
  • Possesses abilities for high degree of conceptualization, strategizing and analysis.
  • Demonstrates high achievement orientation. Therefore, emphasizes commitment, accountability, action orientation and results.
  • Adept at interpersonal relationships and puts emotional intelligence in action.
  • Excellent communicator.
  • Uses his excellent influencing skills for bringing out the desired consensus, decisions and actions.
  • Very good at decision making processes and once decisions are reached, displays firmness and decisiveness in implementation.
  • Displays required flexibility and adaptability in different situations and times.
  • Is great team builder and team player. Provides necessary support and cooperativeness.
  • Possesses high commercial awareness and business acumen.
  • Develops many next line leaders.

[There are other competences discussed in this factsheet which might be relevant to this question as well.]

Communication skills

 All solicitors at [X] work with a wide range of people so need to be able to persuade, influence and display effective communication skills. Describe a situation when you have had to communicate effectively.

You should think of various forms of effective communications, e.g. oral presentations, written papers, written papers, drafting, interviewing or advising (on the LPC), practical legal research (on the LPC), blogging, participating in podcasts, and how you have adapted your method of communication according to the target audience. Your answer is bound to be more compelling if you can give concrete examples. Some related specific competences are given as below.

Persuasion

One scenario where persuading skills can be important is the job interview, but the following tips are valuable in many other settings.

  • Focus on the needs of the other party. Take time to listen to them carefully and find out about their interests and expectations. This shows that you are really interested in them and they are then more likely to trust and respect you. It will also make it easier for you to outline the benefits of your proposal in terms they understand.
  • Argue your case with logic. Do careful research on your ideas and those of your competitors (if there are any) and make sure that any claims you make can be verified.
  • Use positive rather than negative language: instead of saying “You’re wrong about this”, say “That’s true but ….”, “That’s an excellent idea, but if we look more deeply …..” or “I agree with what you say but have you considered ….”.

Listening

 Some aspects might include:

  • Believes that listening strengthens the quality of communication, interpersonal relations, human relations, emotional intelligence, conflict management and team management.
  • Every interaction requires one to respond and since the quality of response depends on the quality of listening, tries to improve quality of his listening constantly.
  • Thus, listens to understand the other person and not just to react, reply, control or manipulate the other person. By understanding the other person properly, can respond or act in the best possible manner.
  • Generally respects other people and demonstrates openness and trust through his body language and spoken words.
  • Then, paves way to influencing the people in right directions by diagnosing the issues and concerns of others in a better way for effective problem solving.
  • Promotes a more participative style of managing by involving people.

Conflict and pressure

The success of [X] is built on the self-motivation and applied effort of all its employees, as demonstrated by their ability to work through setbacks coping effectively with conflict and pressure. Describe a situation when you have had to deal with conflict and pressure. Which other people involved? What did you learn about yourself?

Some aspects might include the observations that the law student:

  • Recognises the fact that conflicts are quite natural in any organization and yet these need appropriate redressing to move on with apt solutions, thereforeis willing to take up the responsibility of managing and resolving the conflict.
  • Can think through clearly in a conflicting situation.
  • Keeps his eyes constantly on the desired goals and therefore, does not drift away from them despite conflicting arguments and points of views.
  • Listens well and patiently all the conflicting arguments and presentations.
  • Controls the people and their communication patterns in the discussions that takes place when resolving a conflict.
  • Facilitates the innovative and creative thinking of the people caught up in the conflict.
  • Does not take sides of any particular set of people or their thinking. Rather, tries to facilitate working out genuinely appropriate and optimal solutions.
  • Contributes his own inputs, ideas, creativity and analysis to supplement the missing or erroneous information and thus uncover the real issues and reasons that led to the conflict. Then proceeds to help find the answers.
  • Gains agreements without leaving behind any bitter taste or disrupting the human relationships.
  • Is proactive and as far as possible anticipates the conflicting situations and dissolves them well before they turn into conflicts.

Commitment to excellence

 Describe an occasion when you have demonstrated commitment to a task or project that resulted in you exceeding expectations either for yourself or others. What steps did you take? What was the outcome?

You will be able to achieve the excellence in any skill or competency only if you rehearse or practice the learned skill a large number of times. Knowledge alone is no guarantee for achieving great levels in skills or competencies. For example, only if you start swimming, you will become a swimmer; mere knowledge of swimming or great theories of swimming will not automatically make you even an ordinary swimmer. Knowledge surely helps and is a must but without doing, it is of no use to you. Implementation of knowledge is the name of the game. Wisdom is in knowing what to do and how to do but the virtue is doing it.

It’s said that you should become both consciously and unconsciously competent in your strive for excellence. Consciously competent means gaining the knowledge about the skill to be mastered and begin practicing the knowledge gained (example: gaining knowledge on how to swim using proper styles of swimming and start swimming using the right styles of swimming). On the other hand, unconsciously competent means keep practicing the knowledge gained till you gain mastery in the skill (example: you have now become an expert swimmer since you have been swimming using the proper styles of swimming over number of hours and you can now give yourself 9 on 10 or even 10 on 10). For greater success in life, you should try to reach the unconsciously competent level in the skills required by you for your professional, personal, family and social activities/tasks/projects.

Personal challenge

 Describe a significant challenge that you have faced outside of your academic studies ideally from the last 2 years. How did you initially analyse the challenge? What approach did you take to solving it? What did you learn from this challenge?

Successful answers to these sorts of questions need to be as concrete as possible. Supply specific detail on the situation, the actions taken and the results achieved. Figures can be particularly useful in this context.Your example need not be “big”. Go for something you genuinely believe to be a real achievement rather than give them something you think they want to hear – it’ll be more convincing. The important thing is to set it in context. Explain why it was significant to you – if you’re unsporty, uncoordinated and broke your leg six months previously, learning to stay upright while sliding a few hundred metres downhill may well have been a major achievement. A useful device is the Trojan horse technique, which allows you to smuggle in other examples as in “ I considered selecting one of several achievements, including x and y. However I have chosen z because…….”

 Aspects of a convincing answer might include the following.

1. Recognises Lack of Success:

Acknowledges areas where expectations are not met, and provides reasons which may or may not involve self.

2. Remains Positive:

Re-energises after loss or failure or after encountering a significant hurdle to readdress the situation and to overcome it; approaches new situations with continuing positive outlook, despite previous disappointments.

3. Takes Responsibility:

Acknowledges personal responsibility for outcomes, even when not all elements of a situation are within direct control but could have been personally managed.

4. Learns from Mistakes and Successes:

Analyses situations on an ongoing basis to improve own performance; designs a personal action plan to address own issues constructively and decisively.

5. Shares Learning with Team:

Deals openly with failure by bringing team together to define specific problems and present solutions; may involve team in diagnosis and in developing solutions to effectively transfer knowledge into the organisation.

Mitigating circumstances

Are there any important mitigating circumstances why you feel the exam results you have listed do not fully reflect your abilities?

There may be good reasons why you ‘underperformed’, due to recent bereavement, or illness and disease, and these should be set out with reference to documentary evidence where possible.

 

The online application form for vacation placements and training contracts



 

A list of questions below were based on the current questions being used by the following firms on their online application forms: Ashford, Baker & McKenzie, Bird and Bird, Burges Salmon, CMS Cameron McKenna, Dechert, Dewey and LeBoeuf, Holman Fenwick Willan, K & L Gates, Kennedys, Mischon de Reya, Macfarlanes, Norton Rose, Olswang, Osborne Clarke, and Paul Hastings.

[X] has minimum academic requirements, so before completing our application form please give careful consideration to the following questions:

1 Do you have 3 A levels at grades A, B, B or equivalent? (N.B. Taken in one sitting and NOT including General Studies.

2 Have you gained or are you realistically expecting to gain a minimum 2.1 honours degree or equivalent?

3 Have you previously made an unsuccessful application to [X]?

Languages

4 Multiple languages can be added by selecting the language, and selecting fluency levels.

Education

5 [Percentage grades are now required for undergraduate and postgraduate subject results. You are required to ensure that your institution details and results are correct. You must include at least one secondary and one undergraduate record (including all results). You are also obliged to provide a complete breakdown of all your grades by subject, obtained  during secondary school and university. Please list your all of your GCSEs and A' Levels or international equivalent.]

How did you hear about us?

6 [Various options are given.]

Referees

7 [You are normally required to enter details of two employers at least, sometimes one academic and one vocational.]

Other details

8 Excluding motor offences not resulting in a custodial sentence or disqualification from driving, have you ever had a criminal conviction (including any spent conviction which, by virtue of the Rehabilitation of Offenders (Exceptions) Order 1975, should be disclosed)?

9 Do you have any disability for which you require any assistance for during the selection process?

Work experience

10 [You are normally required to set out details of your work experience (usually 4 + “others”).]

Competence questions

Activities, interests, positions of responsibility

11 Please give brief details of your key non-academic extra-curricular hobbies, activities, leisure interests, highlighting any positions of responsibility whether at school, university or otherwise.

12 Describe your biggest achievement and/or most demanding position of responsibility you have held to date; why did this achievement stand out for you, and what did you learn from this?

Prizes

13 Please provide details of any academic prizes, distinctions, skills, scholarships and any other noteworthy achievements. In the case of skills please specify level of proficiency

Firm specification

14 Please explain why you think you are well suited to [], and have chosen to apply to [] for a training contract or vacation scheme placement? why you think you would make a successful trainee?

15 [X] is a leading UK law firm. How do you think we are distinct from other law firms?

16 All [X] trainee solicitors are based in our [Y] office. Please give your reasons for choosing to live in or around and train at the [Y] office.

Career motivation

17 What qualities do you think you possess to be a successful lawyer at [X]? Which areas of law interest you and why?

18 Please explain what attracts you to a career as a solicitor at an international business law firm, with reference to other careers that you might have considered and why you chose not to pursue them.

Commercial awareness

19 Identify a current commercial article that you read or a recent event from the business world which has attracted your attention recently. Why do you consider it to be significant? Who are the key stakeholders in this situation and what are the implications for those concerned?

20 Business acumen and commercial awareness are important elements to becoming a successful solicitor. Please outline, in your opinion, why you think this would be important and tell us about a time when you’ve demonstrated your abilities in this area. What was the occasion and what impact did possessing this awareness have over the final outcome?

21 Choose a sector group of the firm and summarise the biggest challenges and opportunities they will face in the future.

Proactivity

22 Describe an occasion when you spotted an opportunity to make an improvement in ‘going the extra mile’, and took action without being asked to do so. What steps did you take? What was the outcome? Explain why you think this attribute is relevant for a solicitor

Flexibility

23 Describe a time that you have had to change your approach to a project or task halfway through. What changes did you have to make? Why did you need to make these changes? What was the outcome?

Teamwork

24 Please give an example of a situation where you were required to work in a team to accomplish an important objective and describe your role in achieving this objective

Defining qualities of the candidate

25 What can you tell us about yourself that sets you apart from other applicants, and which are convincing reasons why we should recruit you?

Communication skills

27 All solicitors at [X] work with a wide range of people so need to be able to persuade, influence and display effective communication skills. Describe a situation when you have had to communicate effectively.

Conflict and pressure

26 The success of [X] is built on the self-motivation and applied effort of all its employees, as demonstrated by their ability to work through setbacks coping effectively with conflict and pressure. Describe a situation when you have had to deal with conflict and pressure. Which other people involved? What did you learn about yourself?

Commitment to excellence

27 Describe an occasion when you have demonstrated commitment to a task or project that resulted in you exceeding expectations either for yourself or others. What steps did you take? What was the outcome?

Gap year

28 If you have taken any gap years, please provide details of work/activities undertaken.

Personal challenge

29 Describe a significant challenge that you have faced outside of your academic studies ideally from the last 2  years. How did you initially analyse the challenge? What approach did you take to solving it? What did you learn from this challenge?

Mitigating circumstances

30 Are there any important mitigating circumstances why you feel the exam results you have listed do not fully reflect your abilities?

Additional information

31 If applicable, please state any additional information which you think is relevant and supportive to your application or which you think has not been covered adequately in this form

 

We are due to do a meeting on this at 5.30 pm in room 2.4 BPP Law School Holborn for all current members of BPP. Our handout can be downloaded here:  BPP Legal Awareness Society handout on the online application form

Lord Myners, the Hester Bonus and corporate governance



 

Lord Myners was awarded a CBE in 2001. He also has an Honorary Doctorate in Law from the University of Exeter and is a Visiting Fellow at Nuffield College Oxford. In July 2010 he was elected chairman of the All Party Parliamentary Group on Corporate Governance and in November 2010 he was admitted as an Honorary Fellow of the Association of Corporate Treasurers.

“There is nothing in the employment contract of Stephen Hester or any director of Royal Bank of Scotland which binds the company or its remuneration committee to pay a mandatory bonus” according to Lord Myners in the Guardian on Jan 27 2012.

Even last night on Any Questions, Anna Soubry was reluctant to allow this fact. The programme from Lichfield is here.

References:

http://en.wikipedia.org/wiki/Paul_Myners,_Baron_Myners

http://www.guardian.co.uk/business/2012/jan/27/david-cameron-stephen-hester-bonus

Younger students like the 'In search of the elusive training contract' page on Facebook



The ‘In Search of the elusive training contract’ Facebook page is here.

It was introduced a month ago. Its intention was to provide a hub for anyone to discuss their experiences of the training contract search. It doesn’t have any training provider affiliation – anyone doing the LPC at any training provider is most welcome to join, especially!

The ‘insights’ back-end page on Facebook produces revealing demographics.

Interestingly, the group is most popular in females aged between 18-24. There are currently 49 users, from 5 countries:

39
United Kingdom
2
United States of America
1
Luxembourg
1
Cyprus
1
Hong Kong

 

Why the NHS Health and Social Care Bill doesn’t make sense to me



This post is inspired by brief discussions I’ve had with Sunny Hundal where Sunny asked me lots of questions I couldn’t answer!

 

Of course, Labour is clear that they oppose the NHS Health and Social Care Bill. What they had not been clear to me about is why they oppose it, though I am very grateful to Sunny Hundal for pointing me in the direction of the ‘Drop the Bill’ website which establishes five important alleged concerns of the Bill: postcode lottery, longer waiting times, privatisation, damaged doctor-patient relationship, and waste.

Labour and supporters bandy around the statement ‘It is privatising the NHS’. This is indeed a very good way of looking at it, as the fundamental thesis is that there will be a greater role for the private sector in the provision of health services for England.  To ignore the existing contribution of the private sector in the NHS is complete nonsense, however. NHS budgets operate millions of pounds, and the private sector is clearly involved. Most people in the general public have heard of NHS procurement, or “NHS logistics”; many people, in both the private and public  sector are somehow enmeshed in the NHS ‘supply chain’. In fact, at least with privatisation, according to the aspiration of Baronesss Thatcher, there is public ownership of the infrastructure. The worrying aspect here is that NHS entities can be bought by hedge funds or even foreign investors, as part of a multinational investment, and indeed Ed Miliband might be right after all – corporate entities might wish to sell bits off the NHS ‘for a quick buck’ in his much derided speech on corporate social responsibility last year. There is as such not illegal, but many will not agree with this sensitive corporate handling of key infrastructure assets.

A more mature intelligent debate is to consider why precisely the NHS Health and Social Care Bill does not make sense. It firmly places the NHS in private hands, and it is worth scrutinising carefully at this point what the legal entity of the NHS Trust is.

If it is a private limited company under law, it is under legal obligation to maximise shareholder dividend, and the question then becomes who exactly are the shareholders, and how will their profits from NHS patients be used? One assumes that NHS Trusts will be subject to all aspects of company law, such as insolvency law and competition law inter alia. How is competition going to work? And are entities going to offer products or services that are ‘profitable’? What about dementia, for example? I am worried about the fact that this could lead to major imbalances in service provision at both primary care level and in NHS Trusts. How is the Tory-led Government going to ensure that apples are not unfairly compared to bananas in this new free market of the NHS? This involves a complex understanding of how products and services are going to be costed in the new NHS; will they be simply the cost of providing the products or services, or will some corporate entities wish to undercut other suppliers by ‘penetration pricing'; or will some suppliers price themselves at a high price to denote high brand value, for example for ‘the best hip operation in town’? For that matter, how does the Bill deal with measuring benefits and outcomes for the patient, rather than the corporate supplier?

I believe strongly that we will almost have to invent a new entity in law to cover NHS trusts, if it is not the private limited company or charity under the Companies Act or Charities Act. I do not feel that such strategic change will succeed in management for one clear reason, anyway. In any such rushed strategic change, you must have follower support; so even if the LibDems in the lower and upper Houses act as the lubricant for the Conservative engine in allowing this Bill a clear path to Royal Assent, the implementation of the NHS Bill will almost certainly fail due to lack of support from many GPs, the Royal Colleges, many other health staff, and most importantly the patient. I also feel that, in management, it is going to impossible to implement such organisational structural and cultural change in such a hurry.

Calling the BMA a ‘trade union’ itself is not a trivial point. Trade Unions protect the rights of employees rather than shareholders (unless stakeholders are also shareholders), and therefore if the NHS Bill is enacted without key stakeholder support it will fail. This is because the members of this trade union are not involved in the strategic change process at all well, and feel it is being inflicted without their consent. They also will have much tacit implicit knowledge about the NHS, as well as codified principles, which will be harder to shift without specialist change managers.

However, there is no doubt that somebody does need to look at the management structure of the NHS, which is why I should rather Labour has a constructive input into the debate, on behalf of public sector workers, and if it decides it wishes for blanket obstruction, it should consider urgently an alternative, because it is currently the case there are parts of the NHS which are financial disaster zones. Furthermore, the NHS does not always work well; very many nurses work with poor pay and conditions, but stories about suboptimal care unfortunately do rumble on (especially in elderly care). Finally, there is a strong part of me that believes in a system where we all share risk in a National Health Service by paying a contribution – this is where reform of the tax system is vital, as the NHS is currently paid for out of income tax mainly to my knowledge. If private enterprises are allowed wholly to run the NHS, it could be that the business entities which go out of business are those where there are particular ‘hotspots’ of disease due to an unfortunate combination of nature and nurture, for example chronic obstructive airways disease in coal miners in Wales, or high incidence of cardiovascular disease in Bengali immigrants in Tower Hamlets. Health inequalities are a serious problem for medical care, and replacement of the NHS with increased private input for entities to run at a profit would be a serious threat to that.

That’s the sort of debate I wish for why I oppose the NHS Health and Social Care Bill. And what about Dilnot also?

 

This is a personal view of @legalaware, and does not represent the views of the BPP Legal Awareness Society, nor of BPP.

On sustainable development – Summer internship at LexisNexis (the Andrew Lees prize)



 

 

 

The winner of this year’s Andrew Lees Prize Article Competition will win a one-month paid summer internship at LexisNexis, with the LexisPSL Environment team as well as a place at the UK Environmental Law Association Conference this year.  The winner, and first three runners up, will receive a one year subscription to LexisNexis’ weekly New Law Journal .

The competition is open to any student, trainee, solicitor, pupil or solicitor/barrister with not more than 2 years’ post qualification experience.

This year’s topic is: “Is sustainable development a key feature of UK environmental law?”

LexisPSL Environment is proud to sponsor the Andrew Lees Prize and represents LexisNexis’ commitment to support new or junior legal practitioners acquire specialist knowledge in their area of interest.  Lawyers who use LexisPSL Environment have convenient access to comprehensive coverage and practical guidance on environmental law in the EU and UK, from a single point of entry.  Resources available include current awareness, practical guidance notes, forms, precedents, checklists, cases, consolidated legislation and Butterworths’ commentary – everything a lawyer needs to help steer their clients through complex regulation and penalties.

To enter the competition please go to – http://www.ukela.org/rte.asp?id=20

 

Is the modern book dead?



Paradoxically, I love using my #ipad2 in BPP Law School library, Holborn.

I use my #ipad2 during my LPC, and I latterly used to use it in my MBA. The future of knowledge changing and sharing is changing. Edmund Hewson recently discussed the presentation of media for students like me on the BPP blog:

I chair our university’s publishing company. I worry as much as any manufacturer about the cost of print (a ‘non-strategic cost’), which includes holding stock, returns policies, stock write-offs, the ecological impact of paper, carbon footprints (or whatever we print people photocopy when they sit on the copier), recycling, forest stewardship, fire, glue, chiropractic or osteopathic bills (as students carry weighty tomes around on their backs) and ‘just-in-time’ production.

In fact, our company has digitised its workflow  to create a seamless link between print and the type of interactive content we have been providing for some time. All our books can be bought as eBooks.  With eBooks, students can create links to other digital content. They can access their entire library from anywhere near a wireless network connection.  A shared eBook library can encourage collaborative learning: students  can share their mark-ups and create, together, a modern palimpsest. (see Wikipedia’s definition of palimpsest, in case you don’t know what this means.)Amazon announced volume sales of ebooks exceeded paperbacks and hardbacks combined…though I suspect this referred to fiction not academic titles.

Moreover, I work for a university that is committed to:

  • blended learning, with a full use of digital media
  • supplying ebooks
  • fully using for learning what technology has to offer.

William Rankin, Director of Educational Innovation and Associate Professor of English, Abilene Christian University presents at the LWF Festival of Learning & Technology discussing the campus wide deployment of iPads and mobile devices within the university. London, January 10th 2011. What are we to do with the modern book? Is this a technology which has outlived his shelf life? What will ‘disruptive technologies’ like ebook do for modern education.

Rankin argues that ‘digitising a text is not the same as producing a digital book’. Anyone who has ever used the Morris app for the #ipad2will definitely know that. Today, apparently, Apple is to announce a platform that might ‘destroy’ book publishing. It’s very interesting to see some preliminary thoughts on this:

Technology-in-education expert Dr. William Rankin also believes digital books will expand with tools that will enable social interactions among textbook users. Rankin, who serves as Director of Educational Innovation of Abilene Christian University and has extensively researched the use of mobile devices in the classroom, was one of three authors of a white paper on the effects of digital convergence on learning titled “Code/X,” published in 2009.

 “What we really believe is important is the role of social networking in a converged learning environment,” Rankin told Ars. “We’re already seeing that in Inkling’s platform, and Kno‘s journaling feature. Future digital texts should allow students to layer all kind of other data, such as pictures, and notes, and then share that with the class or, ideally, anyone.”

Exactly how what Apple announces on Thursday will impact digital publishing isn’t certain, however.

“Think about how meaningful simply authoring and publishing to an iPad will be for K-12,” MacInnis said. “However, it might not be great for molecular biology.”

MacInnis sees Apple as possibly up-ending the traditional print publishing model for the low-end, where basic information has for many years remained locked behind high textbook prices. Apple can “kick up dust with the education market,” which could then create visibility for platforms like Inkling. This could then serve as a sort of professional Logic-type tool for interactive textbook creation complement to Apple’s “GarageBand for e-books.”

I am a huge fan of e-books, but I like the physical feel of books. It’s really exciting going to BPP Law School library where you don’t have to carry huge volumes of books, and you can just go on a pleasurable learning journey on a ‘bppstudents’ broadband connection. I think the future for law students, writing their own professional material in a spirit of collaboration, is also a good way, and very sociable in fact.

Welfare Reform Bill suffers three heavy defeats in the House of Lords amidst success of the Spartacus Report campaign



The government suffered an extraordinary threefold defeat on its Welfare Reform Bill in the House of Lords last night (11 January 2012), as campaigners and peers combined successfully to oppose cuts that would hit sick, vulnerable and disabled people particularly badly.

With a few exceptions, the Liberal Democrats voted with the government as they generally have throughout the divisions in the Lords on the welfare bill, but their support was overwhelmed by a big turnout from Labour and crossbenchers. Crossbenchers Lord Patel and Baroness Meacher, and Labour peer Baroness Lister, were among those who fought an expert rearguard action against the coalition, with a few Liberal Democrats also rebelling. Crossbenchers have also been furiously lobbied by disability campaigners arguing that they should not be made to suffer for the economic crisis.

The votes are a huge triumph for Sue Marsh, Dr Sarah Campbell, Kaliya Franklin, and other disabled activists and researchers who, this Monday, published the ‘Responsible Reform’ report (#SpartacusReport). This research document caused an Internet sensation with their #spartacusreport campaign, as it galvanised charities, NGOs, politicians from all parties, churches, medical professionals and public figures into lobbying for a substantial rethink on welfare reform. Peers and MPs were subsequently inundated with pleas to stop welfare and disability cuts this morning, with thousands of copies of the report exposing the sham of the government’s consultation on Disability Living Allowance (DLA) being sent on to decision-makers and policy experts. The Catholic Archbishop of Southwark, Peter Smith, also expressed serious concern.

Plans to means-test employment and support allowance (ESA) payments for disabled people after only a year were rejected by peers. The means test would have applied to cancer patients and stroke survivors, and was denounced by Lord Patel, a crossbencher and former President of the Royal College of Obstetricians, as an immoral attack on the sick, the vulnerable and the poor. “If we are going to rob the poor to pay the rich, then we enter into a different form of morality,” He also said: “I am sympathetic to cutting the deficit, but I am highly sympathetic to sick and vulnerable people not being subjected to something that will make their lives even more miserable.”

The government was defeated by 224 votes to 186, even though Lord Freud, the welfare minister, claimed that the cost of the amendment would be £1.6bn spread over five years. The other defeats were over plans to time-limit ESA for those undergoing cancer treatment, and to restrict access to ESA for young people with disabilities or illness. Lord Freud countered that the 365-day time limit was not arbitrary and was similar to limits imposed in France, Ireland and Spain, and struck a “reasonable balance between the needs of sick, disabled people claiming benefit and those who have to contribute towards the cost”.

The defeats do not augur well for the government’s chances in future votes in the Lords on the bill, which includes housing benefit caps. The bill is at report stage before returning to the Commons.

In addition to last night’s humiliating defeat, the Conservative Mayor of London has been revealed to have opposed disability cuts; major charities, the TUC, the thinktank Ekklesia and others are calling for a legislative pause; and both the Scottish Government and the Welsh Assembly are declining to pass the traditional consent legislation for the UK parliament on the Welfare Reform Bill.

The House of Commons has the power to reverse the Lords amendments. Royal Assent is currently timed for March 2012.

First LegalAware Blog Cabin of 2012



2012 seemed to start suddenly, with the media deciding which stories they wished to pursue.

One of the stories ‘selected’ by mainstream media was the removal of breast implants in England. The story is essentially this. There have been an increasing number of reports over the safety of breast implants manufactured and supplied by the French company Poly Implant Prothèse (PIP). These implants have been alleged to have a potential rupture failure rate of 7%, and to have been manufactured (for cost cutting reasons) using industrial as opposed to medical grade silicone, amongst other materials. Mike Farrell, in his ‘Law Blog One‘, an interesting blog which has now reached its first anniversary, considered the situation both in terms of breach of contract and in terms of common negligence. Outside the scope of his discussion was when a defendant might run a concurrent claim under contract and tort in litigation, but the discussion was indeed an interesting one. The discussion could be expanded, pardon the pun, with a due consideration of remedies, including damages.

The media decided not to cover the #SpartacusReport, a Report looking at the views of disabled stakeholders looking at the proposed reforms of welfare system in the Welfare Reform Bill. Various excuses were offered by anchors in the news as to why this was not newsworthy, despite trending for most of the day on Twitter, compared to Anthony Worrell Thompson’s shoplifting offence, including there had been no celebrity endorsement. Sue Marsh showed limitless energy in rebutting every negativity during the day, including finding the support of comedians, and  did a remarkably impressive day of campaigning, with Kaliya Franklin of ‘Broken of Britain’.  Due entirely to independently-funded research, the authors of the Report have alleged serious failings in the development of proportionate policy for disabled citizens, partly on the way information has been provided to the legislature. Yesterday was extremely liberating in terms of the sharing of information on Twitter, despite a media blackout of the Report on the mainstream TV news, as Susan Archiband elegantly described in her blogpost yesterday on ‘Twitterland’.

In a sense, it sometimes feels as if the law is protecting sometimes the wrong sort of defendant. Access to justie was a recent theme of the Guardian’s blog on #Leveson, for example.

Their live blog reported yesterday (9 January 2012) the following:

4.19pm: Leveson says he is attracted to the idea of speedy and cheap resolution of disputes between members of the public and newspapers.

Mohan replies: “I think swifter access to justice is an interesting point and a mediating arm of the PCC [could help with that].”

He says he would be in favour of a “kite-marking system” on newspapers that might have a knock-on effect on advertising rates.

There has been much criticism from #Leveson that people who have most access-to-justice are the ones that have “deep pockets”. In a different end of law, according to a detailed blogpost, a leading American lawyer, Vince Megna, has protested against fee-limiting arrangements introduced in the US law. Megna apparently is a familiar figure in the US profession, widely known as the “lemon law” king. Lemon law, as he helpfully explains on his website, is “the body of law that offers protection to owners of motor vehicles with recurring mechanical or other problems that are not resolved within a reasonable time by the dealer or manufacturer”.

 

 

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