Second Life (SL) is an online virtual world which was launched on June 23, 2003. A number of free programs enable Second Life users, called residents, to interact with each other through avatars. Residents can explore the world (known as the grid), meet other residents, socialize, participate in individual and group activities, and create and trade virtual property. and services with one another. Second Life has more than 20 million registered user accounts.

Multinational businesses such as Dell, Nike, Mercedes and Calvin Klein have sought to establish their brands in Second Life and Mr Naylor hopes that having a virtual presence will help attract them as clients in the “real world”. Virtual money can be exchanged for real money, and some argue that virtual lawyers are needed to help in the regulation of this virtual commerce.

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