Our interactive meeting of the BPP Legal Awareness Society was held last night at 5pm, BPP Business School, London. The Society holds physical meetings which are open to all, including law, finance and marketing students, but we founded the Society to promote the notion that English law is highly relevant (observing of it essential) for the conduct of any English business. All attendees last night were in fact MBA students, keen to learn about the legal aspects of English business in the context of the impact of the internet.
The internet throws up particular challenges, including data protection, security, privacy, governing laws and terms and conditions. Our discussion highlighted how many businesses and their clients would not even know about the existence of such issues.
After an introductory ‘LegalAware’ e-tutorial on e-commerce (link here), we discussed the impact which is likely to be made by “cloud computing” in the business world, the law that might be related to it, before talking about the ‘nuts-and-bolts’ of launching a successful e-mail marketing campaign, and the legal issues which most definitely relate to such campaigns. In case you missed it, I’ve uploaded the presentation here – you can ‘click through’ the menu to get to any slide. The details of the presentations are covered in these posts: cloud computing (here) and e-mail marketing (here).
To open the presentation, please click here.
