Imagine that as part of its strategy to become a law firm of truly international reach [name of a well-known international corporate law firm] are opening a new European office.  Rank in order of importance which of the following factors would be most important when marketing this new office to clients?

1 = most important; 10 = least important

Ambition of the law firm

Fee charges

Knowledge of the client’s market

Legal expertise

Level of client service

Location of offices

Internal working relationships

Range of expertise available

Reputation of the firm

Size of the firm

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